UNION, N.J., – Smarties Candy Company and Cabot Creamery today unveiled an innovation in snack engineering: Seriously Smart Cheese, the world’s first cheddar-forward candy tablet.
The collaboration reimagines Cabot’s award-winning Seriously Sharp Cheddar through the lens of Smarties.
To create Seriously Smart Cheese, Cabot’s cheddar is carefully pulverized into a fine powder before being re-formed into signature Smarties-style discs. The result is a cheese experience that is dry,
stimulating and pushes cheese to the boundaries.
“At Cabot, we’ve always believed cheese should be everywhere, including the candy aisle,” said The Big Cheese at Cabot Creamery. “We set out to make cheddar more portable. We may have overachieved.”
“We were inspired by astronauts. And off-grid cheesemongers,” said Smarties’ Head of Product
Dryness.
The imagined product features a sensory profile: texture, boldly dry, genuinely genius; flavor, hints of cheese, smartly balanced; scent, ambitious; shelf life, who knows?
We asked “what would happen if cheddar got a little smarter,” said the Seriously Smart Cheese Lead
Formulation Scientist. “This is what graduated.”
Seriously Smart Cheese represents a frontier in snack innovation, bringing together two brands to challenge assumptions about cheese and candy.
This announcement is part of a Smarties Candy Company April Fool’s Day campaign. Seriously Smart Cheese is not a real product.
